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Monday, October 7th

Breakout Sessions

Place Making 301
Location: HBO, 1100 Avenue of the Americas, New York, NY 10036
Time: 11:30 a.m.–2:00 p.m. (with lunch)
More Info>>>

Quarter Million People by Day; Deserted by Night: Creative Approaches to Enlivening Nightlife
Location: Majestic Theatre (bus will be out front), 245 West 44th Street, between Broadway and 8th Avenue, New York, NY 10035
Time: 11:30 a.m.–3:30 p.m. (with lunch)
More Info>>>

Bringing the City to Life: The Role of Arts and Culture in City Strategies
Location: Marriott Marquis, Chelsea/Gotham Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.
More Info>>>

Building Corridors of Retail Excellence
Location: Marriott Marquis, SOHO/Herald Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.
More Info>>>

Legal Challenges: Street Disorder and Civil Liberties
Location: Marriott Marquis, Duffy/Columbia Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.
More Info>>>

Marketing a Tech Cluster; Building a Community
Location: Convene, 32 Old Slip, 2nd Floor, New York, NY 10005
Time: 1:00 p.m.–2:30 p.m.
More Info>>>

Stop, Collaborate, and Listen: Creating Deeper Community Partnerships
Location: Times Square Alliance, 10th Floor Conference Room, 1560 Broadway, New York, NY 10036
(Enter on 7th Avenue, between 46th & 47th Street) 
Time: 1:00 p.m.–2:30 p.m.
More Info>>>

Times Square to Town Square: 20 Years and 20 Principles of Urban Change 
Location: Marriott Marquis, Empire/Hudson Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.
More Info>>>

Hudson Square: Transforming an Industrial Landscape into a Thriving Commercial Center
Location: New York City Fire Museum, 278 Spring Street, New York, NY 10013
Time: 3:00 p.m.–4:00 p.m.
More Info>>>

Advantages of Having a Local Development Corporation and a BID Under a Partnership Umbrella- SOLD OUT
Location: Tenement Museum, upstairs classroom, 103 Orchard Street, New York, NY 10002
Time: 3:00 p.m.–4:30 p.m.
More Info>>>

ArtPrize: Open it Up—There Are the People!
Location: Marriott Marquis, Empire/Hudson Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.
More Info>>>

Luxe in the City: Promotion and Development for the Luxury Marketplace
Location: Roosevelt House Public Policy Institute at Hunter College, 47-49 East 65th Street, New York, NY 10065
Time: 3:00 p.m.–4:30 p.m.
More Info>>>

Priming the Pump: The Pros and Cons of Economic Development Incentives
Location: Marriott Marquis, SOHO/Herald Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.
More Info>>>

Small Cities Can Host World Class Events!
Location: Marriott Marquis, Chelsea/Gotham Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.
More Info>>>

The Future of Fundraising and Sponsorship Strategies for Downtowns in the New Millennium - SOLD OUT
Location: Marriott Marquis, Duffy/Columbia Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.
More Info>>

World Trade Center Redevelopment
Location: 7 World Trade Center, 10th Floor, 250 Greenwich Street, New York, NY 10007
Time: 3:00 p.m.–4:30 p.m.
More Info>>>

Round Table Sessions

Documenting the Value of Place Making for Downtown
Location: Marriott Marquis, Olmsted Room, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.
More Info>>>

Place Making at the Porch
Location: Times Square Alliance, 10th Floor Conference Room, 1560 Broadway, New York, NY 10036
(Enter on 7th Avenue, between 46th & 47th Street)
Time: 3:00 p.m.–4:30 p.m.
More Info>>>

The Little Park that Could: The Story of Perk Park
Location: Marriott Marquis, Olmsted Room (7th Floor), 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.
More Info>>>

Walkshops

Baseball in El Bronx- SOLD OUT
Location: Majestic Theatre (bus will be out front) 245 West 44th Street, between Broadway and 8th Avenue, New York, NY 10036
Time: 11:00 a.m.–3:30 p.m. (with lunch)
Activity Level: Easy
More Info>>>

Spacemaking: Transforming Underutilized Public Spaces into Neighborhood Assets- SOLD OUT
Location: Lower East Side Visitor Center, 54 Orchard Street, New York, NY 10002
Time: 11:30 a.m.–2:30 p.m. (with lunch)
Activity Level: Easy
More Info>>>

Do You Know Your Way Beyond 5-Points?
Location: Red Egg Restaurant, 202 Centre Street, New York, NY 10013
Time: 11:30 a.m.–2:30 p.m. (with lunch)
Activity Level: Moderate
More Info>>>

A Practical Understanding of Mobile—Its Challenges and Ability to Enhance the Downtown Experience- SOLD OUT
Location: Marriott Marquis, Gramercy Room, 7th Floor, 1535 Broadway
Time: 1:00 p.m.–2:30 p.m.
Activity Level: Moderate
More Info>>>

Broadway Pedestrian Mobile Workshop- SOLD OUT
Location: Times Square Museum & Visitor’s Center, 1560 Broadway, New York, NY 10036
(Enter on 7th Avenue, between 46th & 47th Street)
Time: 3:00 p.m.–4:30 p.m.
Activity Level: Moderate
More Info>>>

Creating and Managing BIDs and Non-BID BIDs- SOLD OUT
Location: Bryant Park fountain, West 41st Street and the Avenue of the Americas, New York, NY 10018
Time: 3:00 p.m.–4:30 p.m.
Activity Level: Easy
More Info>>>

Optional Programming

Midnight Moment Reception with AIGA-NY- SOLD OUT
Location: R Lounge, Renaissance New York Times Square Hotel, 714 7th Avenue, New York, NY 10036
Time: 11:00 p.m.–12:30 a.m.
More Info>>>

 

 

 

 

 

 

 

 

 


Place Making 301
Location: HBO, 1100 Avenue of the Americas, New York, NY 10036
Time: 11:30 a.m.–2:00 p.m. (with lunch)

This program is an advanced session on place making, urban streetscape management, and revenue generation. Successful place making the existing assets of a neighborhood, enlists community members as stakeholders, and by providing sanitation, security, capital improvements, and programming, creates public spaces that people want to visit. Biederman will explain how, by adhering to these principles, his organizations created and continue to maintain NYC’s most successful public spaces, including “Manhattan’s Town Square,” Bryant Park. This session provides an opportunity for a wide variety of professionals to gain valuable insights on effective management of parks, public squares, and urban streetscape. Attendees will also learn how to sustain successful public spaces with multiple revenue streams including from concessions, sponsored events and amenities, promotions, and film and photo shoots.

Presenter:
Dan Biederman, President, Bryant Park Corporation, 34th Street Partnership, and Chelsea Improvement Company

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Quarter Million People by Day; Deserted by Night: Creative Approaches to Enlivening Nightlife
Location: Majestic Theatre (bus will be out front), 245 West 44th Street, between Broadway and 8th Avenue, New York, NY 10036
Time: 11:30 a.m.–3:30 p.m. (with lunch)

Creative event-based programming can have a sustainable impact on enlivening nightlife. In this session, you will hear success stories, best practices, and ideas for creative programming and partnerships that can boost your area’s nighttime economy. You will gain ideas about ways to identify and creatively activate potential nightlife hotspots; identify considerations for how to develop sustainable change in a nightlife economy; and understand legislation, policies, and practices that help or hinder nighttime activities.

Bus transportation will be provided to/from the tour site- courtesy of Resorts World Casino.

Presenters:
Courtney Ffrench, General Manager, Jamaica Performing Arts Center
John Harding, Owner, Urban Food Concepts, International Restaurant, Food & Wine Consulting
Michael Hurwitz, Director, Greenmarket Programs, GrowNYC
Patrick B. Jenkins, President, Patrick B. Jenkins & Associates
Mark Lohbauer, Principal, JGSC Group
Leni Schwendinger, President, Light Projects LTD
Michelle Stoddart, Director of PR and Community Development at Resorts World Casino

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Bringing the City to Life: The Role of Arts and Culture in City Strategies
Location: Marriott Marquis, Chelsea/Gotham Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.

Shaping places where people want to be is a fundamental objective of city leaders across the globe. The arts and creative programing can make a significant contribution to a neighborhood’s appeal, as well as offering a new way of experiencing or participating in place. But getting this right needs vision and an understanding of place; not one size fits all.  Bringing together an expert panel of leaders from across New York and London, this session will explore different approaches, from artist-led social change and community engagement, through to permanent public art to attract visitors, offering insights on inspiration from across the globe.

Presenters:
Patricia Brown, Director, Central (UK)
Sherry Dobbin, Director of Public Art, Times Square Arts

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Building Corridors of Retail Excellence
Location: Marriott Marquis, SOHO/Herald Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.

In 2009, Local Initiatives Support Corporation (LISC), the nation’s largest community development intermediary, spearheaded a program entitled Corridors of Retail Excellence (CORE). CORE applies LISC’s nationally recognized market analysis and communications/PR tools to commercial districts and stirs the pot.

You will learn how to use communications/PR as revitalization tools, strategies for identifying catalytic, low-cost, and high-impact investments; and strategies for leveraging funding for early investments.

Presenters:
Tina Brooks, Executive Vice President for Programs, Local Initiative Support Corporation
Larisa Ortiz, Principal, Larisa Ortiz Associates
Angie Williamson, Economic Development Director, New Kensington CDC
Carrie Zaslow, Program Officer, LISC Rhode Island

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Legal Challenges: Street Disorder and Civil Liberties
Location: Marriott Marquis, Duffy/Columbia Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.

A panel of attorneys from throughout the United States will discuss various legal issues facing downtown organizations—with a focus on civil liberties. You will gain an understanding of the civil liberty challenges facing downtown organizations and how these organizations have addressed them; and discover ways to approach potential civil liberty challenges proactively.

Presenters:
John Lambeth, President, Civitas
Paul Levy, President and CEO, Center City Philadelphia
William F. Martin, Attorney at Law, Fox Rothschild LLP
Paul Roher, Partner, Loeb & Loeb, LLP

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Marketing a Tech Cluster; Building a Community
Location: Convene, 32 Old Slip, 2nd Floor, New York, NY 10005
Time: 1:00 p.m.–2:30 p.m.

Building or attracting a tech cluster and effectively promoting it is the ambition of downtowns across the country. In this conversation between the economic development executive of New York’s largest BID, the principal strategist of a technology focused public relations firm and a private sector technology executive who is both a stakeholder in Lower Manhattan and a creative digital professional himself, we will explore the challenges, strategies, techniques and assets that are common and critical to any successful tech marketing initiative. Using Lower Manhattan as a case study, the discussants will explore just what it takes to transmit an effective message and get a CBD to be recognized as a crossroads of innovation and business creation.

Presenters:
Scott Anderson, Partner and Chief Strategy Officer, Control Group
Ben Billingsley, Partner, HORN Group
Nicole LaRusso, Senior Vice President, Planning and Economic Development, Alliance of Downtown New York

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Stop, Collaborate, and Listen: Creating Deeper Community Partnerships
Location: Times Square Alliance, 10th Floor Conference Room, 1560 Broadway, New York, NY 10036
(Enter on 7th Avenue, between 46th & 47th Street)
Time: 1:00 p.m.–2:30 p.m.

How can public, corporate, and nonprofit organizations work together to create well-integrated, strategic, and meaningful partnerships—including sharing resources and leveraging connections? You will learn how to identify common ground with potential partners, and come away with a plan to stretch dollars and leverage resources, as well as an action list of specific project ideas that can be implemented right away.

Presenters:
Jill Delozier, Marketing Director, Downtown Oklahoma City, Inc.
Jane Jenkins, President and CEO, Downtown Oklahoma City, Inc.
Lance McDaniel, Executive Director, Deadcenter Film Festival
Wendi Schuur, Director of Public and Community Affairs, Devon Energy Corporation

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Times Square to Town Square: 20 Years and 20 Principles of Urban Change 
Location: Marriott Marquis, Empire/Hudson Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.

Join the President and executive staff of the Times Square Alliance for an entertaining and dynamic presentation describing Times Square’s transformation, the Alliance’s role in it, and general principles applicable to BID-like entities in cities everywhere. The President and his leadership team will give discrete presentations about the different paths to transformation in the realms of overall strategy and  placemaking; policy, planning, and design; operations; events and programming; and communications and external affairs.  Time will be allotted for questions and discussion of current and future challenges faced in one of the world’s most high-profile and symbolic places. Topics covered will include how to change a place without destroying its essence; how to discover and communicate what the essence of a place is; what are the core principles of creating a great public space; how to use data and technology to track conditions and to make a case for change; how to continually raise the bar in public space management; how to create, fund, and manage complex and distinctive programming; and how to make lots of mistakes along the way and pick your a** up off the floor anyway.

Presenters:
Sherry Dobbin, Director of Public Art, Times Square Alliance
Ellen Goldstein, Vice President of Policy, and Design, Times Square Alliance
Tom Harris, Senior Vice President of Security and Operations, Times Square Alliance
Gia Storms, Director of Communications and External Affairs, Times Square Alliance
Tim Tompkins, President, Times Square Alliance
Gary Winkler, Vice President of Events and Programming, Times Square Alliance

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Hudson Square: Transforming an Industrial Landscape into a Thriving Commercial Center
Location: New York City Fire Museum, 278 Spring Street, New York, NY 10013
Time: 3:00 p.m.–4:00 p.m.

Experts will explore how Hudson Square transformed from a vacant industrial landscape into a thriving commercial hub, driving New York’s creative economy. They will discuss the import of unconventional open space to create a sustainable business community. Optional walking tour to follow, easy activity level

Presenters:
Ellen Baer, President and CEO, Hudson Square Connection
Stephen Cassell, Architecture Research Office
Jonathan Marvel, Principal, Marvel Architects
Signe Nielsen, Principal, Matthews Nielsen Landscape Architects

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Advantages of Having a Local Development Corporation and a BID Under a Partnership Umbrella
Location: Tenement Museum, upstairs classroom, 103 Orchard Street, New York, NY 10002
Time: 3:00 p.m.–4:30 p.m.

This panel discussion will focus on the advantages, as well as the potential pitfalls, of having two separate nonprofit organizations—a Business Improvement District and a Local Development Corporation—under the same roof.

Presenters:
Wellington Chen, Executive Director, Chinatown Partnership
Bob Zuckerman, Executive Director, Lower East Side BID

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ArtPrize: Open it Up—There Are the People!
Location: Marriott Marquis, Empire/Hudson Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.

Time magazine called ArtPrize one of the “top five worldwide events for 2013. The event attracts 500,000 people, generates $15M annually, and democratizes art appreciation. You will hear the story of how ArtPrize, the city of Grand Rapids, the downtown organizations, and others collaborated to create a world-class event. You will learn how to enlist the local business community in becoming event partners, and how to integrate modern technologies such as crowd sourcing.

Presenters:
Christian Gaines, Executive Director, ArtPrize
Todd Herring, Marketing Director, ArtPrize
Kristopher Larson, AICP, Executive Director, Grand Rapids Downtown Development Authority

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Luxe in the City: Promotion and Development for the Luxury Marketplace
Location: Roosevelt House Public Policy Institute at Hunter College, 47-49 East 65th Street, New York, NY 10065
Time: 3:00 p.m.–4:30 p.m.

Luxury fashion, jewelry, and home décor brands are increasing their brick and mortar investment in downtowns throughout the globe. This panel will present the criteria international luxury brands use in choosing locations and in developing marketing and promotional programming for their urban boutiques.

Presenters:
Matt Bauer, Madison Avenue BID
John Chikow, Greater North Michigan Avenue Association
Jace Tyrrell, City of London & Westminster Property Association

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Priming the Pump: The Pros and Cons of Economic Development Incentives
Location: Marriott Marquis, SOHO/Herald Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.

Economic development incentives are useful tools to catalyze downtown growth, but they are often misunderstood or misrepresented. This panel will explore the experiences, both pro and con, with various incentives in Baltimore, Philadelphia, and St. Louis. You will learn about a variety of incentive tools, from housing tax credits to retail loans, and from TIF districts to historic tax credits; learn how to overcome inevitable political and PR obstacles; and understand that incentives must be tailored for the individual goals of each downtown.

Presenters:
Maggie Campbell,President and CEO, The Partnership for Downtown St. Louis
J. Kirby Fowler, President, Downtown Partnership of Baltimore, Inc.
Paul Levy, President and CEO, Center City District

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Small Cities Can Host World Class Events!
Location: Marriott Marquis, Chelsea/Gotham Rooms, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.

London, Ontario, a small Canadian city with a population of 358,000, won the bid over several cities to host the 2013 World Figure Skating Championships. Representatives from the city will take you on a step-by-step journey on how they accomplished the feat—as several agencies and organizations with distinct agenda collaborated to promote the city as a world-class destination. You will learn how to compete for events of this magnitude, how to maximize the return on the investment, and how to create legacies that endure beyond the event itself.

Presenters:
Janette MacDonald, Executive Director, Downtown London
Jim Yanchula, Manager, Community Planning & Design, City of London

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The Future of Fundraising and Sponsorship Strategies for Downtowns in the New Millennium
Location: Marriott Marquis, Duffy/Columbia Room, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.

In Colorado, Fort Collins is effectively using annual sponsorships and Community Funded, a new local, crowd-sourcing Web site, to raise funds for new and existing projects in the downtown area. It is possible to generate funds for your wish list projects through new and innovative ways. You will learn how to leverage digital media, media partnerships, and your members’ goods and services to fundraise for key downtown projects and achieve your objectives.

Presenters:
McCabe Callahan, Founder, Community Funded
Michael Short, Executive Director, Downtown Fort Collins Business Association

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World Trade Center Redevelopment
Location: 7 World Trade Center, 10th Floor, 250 Greenwich Street, New York, NY 10007
Time: 3:00 p.m.–4:30 p.m.

This session presents an overview of the World Trade Center site’s redevelopment, and will shed light on the overlay of local, state, federal, and private enterprise that have come together to execute this staggeringly complex project.  The talk will take place in the design studio at 7WTC, a venue with sweeping views of the entire site. Presenter, John Leiber, President of World Trade Center Properties for Silverstein Properties, will offer valuable insights and unparalleled knowledge of the World Trade Center project as well as his knowledge of large-scale development projects generally.

Presenter:
John “Janno” Lieber
President, World Trade Center Properties, Silverstein Properties

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Documenting the Value of Place Making for Downtown
Location: Marriott Marquis, Olmsted Rom, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–2:30 p.m.

We are increasingly using place making to build value in our downtowns, but how effective are these efforts?  What are our measures of success? Our goal is to identify shared metrics and methods for documenting and communicating the value of place making. In this roundtable discussion, you will learn what others are doing to track the value of place making, and help develop shared metrics.

Presenters:
Melissa Barry, Arts & Parks Director, Downtown Austin Alliance
Elena Madison, Vice President, Project for Public Spaces
Susan Silberberg, Founder and Managing Director, CivicMoxie, LLC

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Place Making at the Porch
Location: Times Square Alliance, 10th Floor Conference Room, 1560 Broadway, New York, NY 10036
(Enter on 7th Avenue, between 46th & 47th Street)
Time: 3:00 p.m.–4:30 p.m.

A vibrant public space can be created by leading with people rather than capital-intensive design. In this roundtable discussion, you will learn about how the University City District used its planning, events, marketing, and maintenance capabilities to transform 33 parking spaces into a national model for economic revitalization. You will gain an understanding of this temporary urbanism place making project, and learn the importance of programming a public space with events and activities.

Presenters:
Lori Brennan, Director of Marketing and Communications, University City District
Prema Gupta, Director of Planning & Economic Development, University City District

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The Little Park that Could: The Story of Perk Park
Location: Marriott Marquis, Olmsted Room, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 3:00 p.m.–4:30 p.m.

The recent redevelopment of Cleveland’s Perk Park resulted in its dramatic transformation from an underutilized public space with safety concerns into a thriving green space and social gathering place that had a powerful impact on downtown revitalization. In this roundtable discussion, you will understand the social and economic roles of small urban parks in downtown revitalization; see how barren spaces can be transformed with minimal or not cost to the public; and understand the differences between top-down, bureaucratic 1960s city planning and a more nuanced collaborative approach for the 21st Century.

Presenters:
Thomas Balsley, FASLA, Principal, Thomas Balsley Associates
Tom Yablonsky, Executive Vice President, Downtown Cleveland Alliance

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Baseball in El Bronx
Location: Majestic Theatre (bus will be out front), 245 West 44th Street, between Broadway and 8th Avenue, New York, NY 10036
Time: 11:00 a.m.–3:30 p.m. (with lunch)
Activity Level: Easy

Tour the old Yankee Stadium, the new Yankee Stadium, and the small businesses that make up the neighborhood. New York City has invested nearly $2 billion along River Avenue and half a billion more across 161st Street. Participants will examine the stadiums and their impact on economic and social development. And, as the Bronx has the largest Latino population of any county in New York State, you will also explore the relationship of this iconic tourist attraction to the Hispanic community of the borough. Yankee caps are suggested attire.

Bus transportation will be provided to/from the tour site. The addition of the Yankee Museum to the schedule is subject to the playoff calendar.

Presenter:
Cary Goodman, Ph.D., Executive Director, 161 Street BID

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Spacemaking: Transforming Underutilized Public Spaces into Neighborhood Assets
Location: Lower East Side Visitor Center, 54 Orchard Street, New York, NY 10002
Time: 11:30 a.m.–2:30 p.m. (with lunch)
Activity Level: Easy

Participants who are interested in turning unused or underutilized public spaces in their districts into real neighborhood assets will have the opportunity to see first hand how this is being accomplished on the Lower East Side. Attendees will tour the site for the Lowline, a proposed new underground public space; a new pedestrian plaza created to improve public safety; and an event series called DayLife that turns a sleepy street into a thriving outdoor marketplace for local merchants.

Presenters:
Dan Barasch, Co-founder, The Lowline
Tim Laughlin, Deputy Director, Lower East Side BID
Bob Zuckerman, Executive Director, Lower East Side BID

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Do You Know Your Way Beyond 5-Points?
Location: Red Egg Restaurant, 202 Centre Street, New York, NY 10013
Time: 11:30 a.m.–2:30 p.m. (with lunch)
Activity Level: Moderate

After visitors go to Lower Manhattan, how do they find their way to 5-Points—made famous by Martin Scorsese’s Gangs of New York? This program will show how Chinatown, Little Italy, the Jewelry District, and Lower East Side are working together so that visitors discover the hidden gems of the area’s rich history. You will see how architectural and urban planning studios are crafting creative place making proposals to improve and enhance these intriguing neighborhoods, underpasses, and public spaces; and learn about the new NYC Wayfinding pilot program and the CitiBike system.

Presenter:
Wellington Chen, Executive Director, Chinatown Partnership

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A Practical Understanding of Mobile—Its Challenges and Ability to Enhance the Downtown Experience
Location: Marriott Marquis, Gramercy Room, 7th Floor, 1535 Broadway
Time: 1:00 p.m.–2:30 p.m.
Activity Level: Moderate

This program provides an understanding of what role mobile can play in enhancing downtown spaces. What are the challenges and opportunities with mobile integration? What challenges do industry leaders face when bringing mobile into their organization’s strategic plan? On your walk, which incorporates hands-on learning with mobile apps, you will use apps en route or at retail locations and public spaces. You will also get a firsthand understanding of how mobile is enhancing the end-user experience (e.g., through marketing and place making apps, such as transit, maps, and parking).

Presenter:
Suthamie Poologasingham, Director, U.S. Marketing and Research, Omni-channel Commerce and Digital Media, J.C. Williams Group Ltd

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Broadway Pedestrian Mobile Workshop
Location: Times Square Museum & Visitor’s Center, 1560 Broadway, New York, NY 10036
(Enter on 7th Avenue, between 46th & 47th Street)
Time: 3:00 p.m.–4:30 p.m.
Activity Level: Moderate

The corridor along Broadway in Manhattan, stretching from 59th Street down to 17th Street, has undergone an amazing transformation over the past five years. Under the leadership of the NYC Department of Transportation (DOT), the Bloomberg administration transformed this important corridor in the center of Manhattan, reconfiguring traffic patterns, reclaiming roadbed for public space by creating a series of pedestrian plazas, and adding buffered bike lanes and plantings. Some of the spaces, such as Times Square, are now undergoing permanent reconstruction as a result of successful pilot programs.

Join DOT and a group of business improvement directors as we discuss the City’s initial vision for Broadway, and the ins and outs of implementation of these temporary spaces. We will walk along the corridor while the plaza partners discuss the new public space, major challenges, programming initiatives, and other important insights.

Presenters:
Jennifer Brown, Executive Director, Flatiron/23rd Street Partnership BID
Barbara Randall, President, Fashion Center BID
Tim Tompkins, President, Times Square Alliance
Andy Wiley-Schwartz, Assistant Commissioner, NYC Department of Transportation

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Creating and Managing BIDs and Non-BID BIDs
Location: Bryant Park fountain, West 41st Street and the Avenue of the Americas, New York, NY 10018
Time: 3:00 p.m.–4:30 p.m.
Activity Level: Easy

An expert on private management of public spaces, Dan Biederman will conduct a mobile workshop on creating and managing BIDs and “non-BID BIDs” while leading a tour of Bryant Park and 34th Street. This is an excellent opportunity for a wide variety of professionals to obtain valuable information on managing urban spaces using the best practices and principles of private sector management. Aspects of BID management to be covered will include enhanced sanitation and security, street furniture design and maintenance, horticultural treatments, and event staging. Biederman will also explain the importance of developing multiple revenue streams that can protect a BID’s viability, including from concessions, sponsored events and amenities, promotions, and film, video, and photo shoots.

Presenter:
Dan Biederman, President, Bryant Park Corporation

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Midnight Moment Reception with AIGA-NY
Location: R Lounge, Renaissance New York Times Square Hotel, 714 7th Avenue, New York, NY 10036
Time: 11:00 p.m.–12:30 a.m.

Midnight Moment, Times Square Arts’ nightly public video art program, is screening Andrew Sloat's 1st Amendment (Excerpts) across 15 Times Square electronic billboards between 11:57 p.m. and midnight. On Monday, Times Square Arts is hosting a cocktail reception overlooking Times Square at R Lounge for artists, AIGA-NYC chapter, and IDA guests. This month's video was the result of a competition of AIGA-NYC graphic artists to be the October 2013 Midnight Moment artists.  

Limited availability; pre-registration on the IDA World Congress registration site is required. (Registration Opens Soon)

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