Pre-Conference

Sunday, October 6th

On Sunday, October 6th IDA will offer a series of Pre-Conference workshops and tours for attendees interested in an in-depth educational experience. Pre-Conference sessions are available for an additional charge, and may be added your conference package when you register.

Preconference Workshops

Identifying and Attracting the Appropriate Retailers and Developers- SOLD OUT
Location: Marriott Marquis, Jolson Room, 9th Floor, 1535 Broadway, New York, NY 10036
Time: 9:00 a.m. –12:00 p.m.
Cost: $75
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Times Square Transformation- SOLD OUT
Location: Times Square Alliance, 10th Floor Conference Room, 1560 Broadway, New York, NY 10036
Time: 9:00 a.m. –12:00 p.m. (with breakfast)
Cost: $75
More Info>>>

Invest in the Night Time Economy
Location: Marriott Marquis, Duffy Room, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–4:00 p.m.
Cost: $75
More Info>>>

When Disaster Strikes—Building Business Resiliency
Location: Marriott Marquis, Columbia Room, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–4:00 p.m.
Cost: $75
More Info>>>

Preconference Tours

Brooklyn Bridge Park: Insider's Tour- SOLD OUT
Location: Brooklyn Bridge Park, Pier 1 Entrance, Old Fulton Street, Brooklyn, NY 11201
Time: 1:00 p.m.–2:30 p.m.
Activity Level: Moderate
Cost: $75 
More Info>>>

Canoeing on the Bronx River - SOLD OUT
Location: Concrete Plant Park, Bronx River between Westchester Avenue and Bruckner Boulevard, Bronx, NY 10472
Time: 1:00 p.m.–4:00 p.m.
Activity Level: Rigorous*
Cost: $40
More Info>>>

Coney Island- SOLD OUT
Location: West 8th Subway Station, across from the New York Aquarium
Time: 10:00 a.m.–4:00 p.m. (with lunch)
Activity Level: Moderate
Cost: $40
More Info>>>

Managing Success at Hudson River Park
Location: NYC Water Taxi, Pier 84, West 42nd Street and 7th Avenue, New York, NY 10036
Time: 9:00 a.m.–11:30 a.m.
Activity Level: Easy
Cost: $40
More Info>>>

Manhattan by Squares: Walking Tour of Union, Madison, Bryant, and Times Square- SOLD OUT
Location: Times Square Museum & Visitor’s Center, 1560 Broadway, New York, NY 10036
Time: 9:00 a.m.–12:00 p.m.
Activity Level: Rigorous
Cost: $40
More Info>>>

Making More Play Space and Green Space, with  Neighborhood Involvement
Location: Clinton Community Garden, 48th Street between 9th and 10th Avenues
Time: 1:00 p.m.–4:00 p.m.
Activity Level: Moderate
Cost: $40
More Info>>>

The Flatiron District- SOLD OUT
Location: Pedestrian plaza, Intersection of Broadway and 23rd Street
Time: 9:00 a.m.–10:30 a.m.
Activity Level: Moderate
Cost: $40 
More Info>>>

The Working Waterfront: Gantry Plaza State Park
Location: Gantry Plaza Sate Park, 48th Avenue Entrance, at Center Boulevard Intersection
Time: 2:30 p.m. - 4:00 p.m.
Cost: $40
More Info>>>

Brooklyn Navy Yard: Sustainable Industrial Development and Community
Location: Building 92, Brooklyn Navy Yard, 63 Flushing Avenue, Brooklyn, NY 11205
Time: 2:00 p.m.–3:30 p.m.
Activity Level: Easy
Cost: $40
More Info>>>
 

 

 

 

 

 

 

 

 

 


Identifying and Attracting the Appropriate Retailers and Developers
Location: Marriott Marquis, Jolson Room, 9th Floor, 1535 Broadway, New York, NY 10036
Time: 9:00 a.m. –12:00 p.m.

What does it take to get your community on a retailer's radar? What do retailers, both big and small, want to see before making investment decisions? This preconference workshop presents valuable information on how to assess the needs and desires of retailers and how to approach them; what consumer demographics should be highlighted; and what incentives and subsidies are likely to sweeten the deal and get them to sign on. Case studies will be presented of successful municipal retail attraction programs that have sparked investment at both the downtown and neighborhood levels.

You’ll also learn how to work collaboratively with your property owners and brokerage community to improve retail mix; what amenities help make your community more attractive to retailers, such as access, parking, lighting, safety, highway and road access, and retail competition; and practical tools and tips for getting the most out of retail trade shows and identifying regional or independent retailers that might be harder to find.

Attendees will each receive a complimentary ICSC textbook to accompany the course material: Retail Development Through Public-Private Partnerships, by David G. Wallace.

Presenters:
Larisa Ortiz, Principal, Larisa Ortiz Associates
Cynthia Stewart, Director, Community Relations, ICSC

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Times Square Transformation
Location: Times Square Alliance, 10th Floor Conference Room, 1560 Broadway, New York, NY 10036
Time: 9:00 a.m. –12:00 p.m. (with breakfast)

Join the President and executive staff of the Times Square Alliance for an in-depth seminar exploring Times Square’s transformation as an interactive case study on topics related to economic development, place making (analog and digital), event coordination, public arts programming, and clean and safe operations. President Tim Tompkins will open with a presentation highlighting the key challenges faced and a frank discussion of lessons learned over the Alliance’s 20-year existence, with a focus on the last decade. Then, after a brief introduction of the Alliance’s core departments (Operations; Policy, Planning & Design; Communications & External Affairs; Events & Programming), seminar participants will choose two of eight back-to-back breakout sessions led by the relevant member of the executive staff. You  will have the opportunity to engage more deeply, seminar style, with your specific areas of interest. This seminar is applicable to entities of all sizes from a variety of cities, and participants should come prepared to discuss their own experiences and challenges. 

Presenters:
Sherry Dobbin, Director of Public Art, Times Square Alliance
Ellen Goldstein, Vice President of Policy, and Design, Times Square Alliance
Tom Harris, Senior Vice President of Security and Operations, Times Square Alliance
Gia Storms, Director of Communications and External Affairs, Times Square Alliance
Tim Tompkins, President, Times Square Alliance
Gary Winkler, Vice President of Events and Programming, Times Square Alliance

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Invest in the Night Time Economy
Location: Marriott Marquis, Duffy Room, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–4:00 p.m.

A combination of case studies and lessons learned from cities throughout the world focused specifically on the night time economy. The following themes are addressed: enhance vibrancy, which addresses items necessary for successful sociability in the public and private spheres; plan for people, which explains a balanced approach when residents and commercial businesses are in close proximity; and assure safety.

Presenters:
Kathie Durbin, Division Chief of Licensure, Regulation and Education,
Montgomery County Department of Liquor Control
Bruce Kraus, Member of Council, District 3, Pittsburgh
Jim Peters, President, Responsible Hospitality Institute

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When Disaster Strikes—Building Business Resiliency
Location: Marriott Marquis, Columbia Room, 7th Floor, 1535 Broadway, New York, NY 10036
Time: 1:00 p.m.–4:00 p.m.

Business leaders deal with the ever-evolving challenge of providing safety and promoting sustainability of their organizations and the communities they serve. This preconference workshop highlights considerations for business continuity planning in the event of a disaster or emergency. You will learn key features and components of developing a sustainable business continuity plan; how to identify and maintain business essential functions after experiencing a loss in physical resources and/or human capital capability; and how to develop strategic partnerships among public, private, and non-government entities that foster an organizational culture of emergency preparedness within a Business District.

Presenter:
Steve Hagerty, President, Hagerty Consulting
Jessica Taylor, Executive Director, Performance Management, Neighborhood Development Division, NYC Department of Small Business Services

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Brooklyn Bridge Park: Insider's Tour
Location: Brooklyn Bridge Park, Pier 1 Entrance, Old Fulton Street, Brooklyn, NY 11201
Time: 1:00 p.m.–2:30 p.m.
Activity Level: Moderate

Take an insider’s tour of Brooklyn’s newest and most sustainable waterfront park, constructed on the site of a former shipping port.  Learn how the park’s storm-water management system, habitat creation, use of salvaged materials and organic lawn treatments make Brooklyn Bridge Park the “ultimate recycled park.”  See the sweeping vistas of the New York Harbor, Lower Manhattan, and the Brooklyn Bridge, and new amenities including innovative playgrounds, the Granite Prospect, and Jane’s Carousel, a beautifully restored 1922 carousel housed in a specially commissioned Jean Nouvel pavilion.  Get a behind-the-scenes sneak peek at Pier 2, the park’s second active recreation pier, which will feature hard court sports, and the uplands of Pier 3, which will feature rolling hills and a granite terrace.

Presenter:
Regina Myer, President, Brooklyn Bridge Park Corporation

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Canoeing on the Bronx River
Location: Concrete Plant Park, Bronx River between Westchester Avenue and Bruckner Boulevard, Bronx, NY 10472
Time: 1:00 p.m.–4:00 p.m.
Activity Level: Extreme*

Learn the history of the river that gave the borough its name and about the Bronx River Park Alliance, which is developing this area. Visit the Bronx River estuary; three new public waterfront parks in the South Bronx; a community garden on the banks of the river; and WaterWash ABC, a freshwater wetland created by artist Lillian Ball to reduce storm water run off into the Bronx River. Meet at Concrete Plant Park, paddle north to East Tremont Avenue at the top of the estuary, and land at Hunts Point Riverside Park. Expect to get at least a little wet.  All equipment is provided including canoes. *This paddle, though not difficult, does demand a level of fitness to be able to paddle for one hour.

Presenter:
Damian Griffin, Education Director, Bronx River Alliance

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Coney Island
Location: West 8th Subway Station, across from the New York Aquarium
Time: 10:00 a.m.–4:00 p.m. (with lunch)
Activity Level: Moderate

Your tour begins at the New York Aquarium. We’ll walk the famed Coney Island Boardwalk, past Luna Park and MCU Stadium, then to the historic B&B carousel in its new pavilion. After a lunch break at Garguilos Restaurant (est. 1907), we’ll finish at the Coney Island Museum. The trip back to Times Square will take place from the restored Stillwell Avenue subway station.

This program will combine educational and leisure activity. Presentations on disaster preparedness acknowledge Coney Island as a seaside community recently hit by Hurricane Sandy, and also discuss the future of Coney Island as a recreation and tourism center.

Presenters:
Nathan Bliss, Coney Island Alliance
Jon Forrest Dohlin, Vice President and Director, Wildlife Conservation Society's New York Aquarium
Kevin Jeffrey, Brooklyn Borough Commissioner, NYC Department of Parks & Recreation
Carlo Scissura, President and CEO, Brooklyn Chamber of Commerce
Johanna Zakki, Coney Island Alliance
Dick Zigun, Coney Island Museum

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Managing Success at Hudson River Park
Location: NYC Water Taxi, Pier 84, West 42nd Street and 7th Avenue, New York, NY 10036
Time: 9:00 a.m.–11:30 a.m.
Activity Level: Easy

Presenters:
Helena Durst, Vice President, The Durst Organization
Matthew Washington, Manager of Special Projects, The Durst Organization

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Manhattan by Squares: Walking Tour of Union, Madison, Bryant, and Times Square
Location: Times Square Museum & Visitor’s Center, 1560 Broadway, New York, NY 10036
Time: 9:00 a.m.–12:00 p.m.
Activity Level: Rigorous

They are square, but these parks have changed the face of Manhattan, and brought in billions of dollars and jobs to New York. Walk from Times Square to the historic, restored Washington Square Park—and see other vibrant public spaces along the way. Stops will include the redone Union Square Park; Madison Square Park, restored and operated through a public/private partnership that has incorporated programming and good food; and the first restored square, Bryant Park, beautiful, privately managed and self-sustaining. Meet representatives from the Bryant Park Restoration Corporation, Madison Square Park Conservancy, the Union Square Partnership, and the Washington Square Park Conservancy.

Presenter:
William Castro, Manhattan Borough Commissioner, NYC Department of Parks & Recreation

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Making More Play Space and Green Space, with Neighborhood Involvement
Location: Clinton Community Garden, 48th Street between 9th and 10th Avenues
Time: 1:30 p.m.–4:00 p.m.
Activity Level: Moderate

The City of New York has partnered with numerous nonprofits to create and sustain a variety of public spaces. This tour will highlight work done by The Trust for Public Land (TPL), a national nonprofit, working closely with community institutions and local residents. You will visit a community garden and a site that has been transformed from a barren asphalt schoolyard to a community playground.
 
The tour will start at Clinton Community Garden, just two blocks from Times Square, established by local residents in 1979, and permanently preserved (with the assistance of TPL) in 1983.  This garden, entirely maintained by volunteers, provides both individual gardening plots and a landscaped sitting area and lawn.

After a 30-minute subway trip, we will next visit the newest of TPL’s 55 school/community playgrounds, in the Boerum Hill section of Brooklyn. The design of these playgrounds results from an extensive community participation process.  This is the first of TPL’s “green infrastructure” playgrounds—partially funded by the City’s Dept. of Environmental Protection, in order to divert stormwater from the City’s sewer system.

We will speak with representatives of the local stewardship groups at both sites.

Presenter:
Andy Stone, New York City Director, The Trust for Public Land
Joan Keener, Project Manager, NYC Playgrounds Program, The Trust for Public Land

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The Flatiron District
Location: Pedestrian plaza, Intersection of Broadway and 23rd Street
Time: 9:00 a.m.–10:30 a.m.
Activity Level: Moderate

From the site of Stanford White's infamous love nest to the story of America's first community Christmas tree, the Flatiron Partnership's walking tour offers a unique perspective of a historic neighborhood.  Our expert guide spins a spellbinding narrative filled with inside information about the area's more colorful figures and its architectural wonders like the MetLife Clock Tower, the Flatiron building, and the exquisite NYS Appellate Courthouse.

The tour, which focuses on architecture and history, will be joined by Jennifer Brown, Executive Director of the Partnership, which is the local business improvement district; she will discuss the changes and developments over the past seven years since the BID was formed and elaborate more on the vibrant, mixed-use district of today.

Presenters:
Miriam Berman, author of Madison Square: The Park and Its Celebrated Landmarks
Jennifer Brown, Executive Director, Flatiron/23rd Street Partnership BID

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Brooklyn Navy Yard: Sustainable Industrial Development and Community
Location: Building 92, Brooklyn Navy Yard, 63 Flushing Avenue, Brooklyn, NY 11205
Time: 2:00 p.m.–3:30 p.m.
Activity Level: Easy

The Brooklyn Navy Yard Industrial Park, home to more than 330 businesses collectively employing 7,000 people in well-paying manufacturing jobs, plays a critical role in the New York City economy and a vital role in its local community. This comprehensive and engaging Yard tour brings participants behind the scenes of Yard industry. You will learn about the businesses located here, and the Brooklyn Navy Yard Development Corporation, which is a mission-driven not-for-profit management team committed to sustainable economic growth, employment, and positive community impact.

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The Working Waterfront: Gantry Plaza State Park
Location: Gantry Plaza Sate Park, 48th Avenue Entrance, at Center Boulevard Intersection
Time: 2:30 p.m. - 4:00 p.m.
Cost: $40

This 12-acre park, which has been developed in phases, serves as the waterside "front yard" for Long Island City (LIC) residents and has become a popular destination in its own right. The park's centerpieces are the restored gantries: industrial monuments once used to load and unload rail car floats and barges. Today, they are striking reminders of the waterfront's past. With a myriad of experiences to offer, from the skyline view of Manhattan to the wetlands, lawns and rocky shoreline in the shadow of the gantries, it is a first class waterfront that sets a high bar for the rapidly changing neighborhood.

On this tour, you will understand how the waterfront has become an integral part of the community and driver of economic development in LIC, while learning about the planning and design process behind its redevelopment. Learn about the history and future of this quickly transforming area and magnificent public space.

Presenter:
Thomas Balsley, FASLA, Principal, Thomas Balsley Associates
Karen A. Phillips, Director of the New York City Region, New York State Office of Parks and Recreation and Historic Preservation
Scott Walsh, Director of Sales and Market Research, TF Cornerstone

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