Webinars

IDA webinars provide easy access to thought leaders across multiple disciplines covering topics as diverse as downtowns themselves. From guerilla placemaking to capital improvements, practitioners have the opportunity to hear from and network with their peers at the forefront of downtown management. We offer two webinar series: Trending Topics which covers hot topics in the downtown and association world; and Best Practices which highlights award-winning projects from downtown organizations. Learn more about previous and upcoming webinars below!

webinars

Shop Small: Supporting Independent Businesses In Your Community

Supporting local, small businesses is important to the regional economy. In this session, you’ll hear from three communities who utilized Small Business Saturday, an annual U.S. small business holiday shopping tradition created by American Express in 2010, to help initiate year-round Shop Small movements in their districts. Learn how to find local partners, leverage social media and activate your downtown to make a big impact on your small business community.

Speakers:

  • Jenny Starkey, Director of Marketing & Community Relations, Cherry Creek North BID, Denver, CO
  • Kristen Sackett, Marketing & Events Director, Downtown Missoula Partnership, Missoula, MT
  • Nancy Miyahira, Vice President, Georgetown BID, Washington, DC
  • Alexa Brandt, Director, Small Business Saturday, American Express

  • Register for this FREE webinar being held on Wednesday, October 4 at 3pm EDT.

    Webinar Presented by American Express


    The Power of Data

    Are you using strategic data collection and analysis to highlight the benefit of your place management organization to your district? Proving your value through data and statistics is of the utmost importance, and parsing through the barrage of data can be difficult. Learn how to demonstrate value to your stakeholders by understanding the type of data you need to evaluate district performance, understand localized trends, and interpret the findings in an impactful way.

    Knowing why you need the data and what you are trying to prove is the first step. Only then can you determine the type of data required to demonstrate the value of your downtown, whether it be pedestrian counts, retailer sales, parking statistics, hotel vacancies, social media numbers, events, and more. This webinar will focus on both the “why” and the “how” of data collection.

    Participants will learn:
  • Practical tools and methodologies that will enable you to understand the performance of your district.
  • How these numbers are contextualised and impacted by factors outside of your control.
  • To evaluate relevant data to show value for financial and resource expenditures.

  • Speakers:
  • Gemma Noble, Global VP Sales and Marketing at Springboard Research Ltd
  • Tiffany Bromfield, VP North America at Springboard Research Ltd

  • Register for this FREE webinar being held on Wednesday, October 25 at 3pm EDT.

    Webinar Presented by Springboard



    Save These Upcoming 2017 Webinar Dates

    October 18, 2017
    November 15, 2017


    Member Benefits Explained

    Join IDA staff and fellow peers as we walk though all the benefits of an IDA membership. This free webinar is perfect for new members or groups that want a refresher on all their benefits. The next "Member Benefits Explained" webinar will be Thursday, November 16 at 3pm EST. Stay tuned for registration information.

    Contact Rebecca Bishophall at (202) 798-5908 if you would like a previous recording.



    Past 2017 Recorded Webinars

    January 18, 2017 - - Attracting Businesses and Creating a Shared Identity (webstore)
    February 22, 2017 - - Got Residents? How to Keep Your New Neighbors Happy (webstore)
    April 26, 2017 - - Rebranding Pitfalls (webstore)
    May 17, 2017 - - Activating Public Space (webstore)
    June 21, 2017- - Leading the Process: Developing Public/Private Partnerships ... (webstore)
    July 26, 2017 - - Giving Pedestrians a Way to Connect (webstore)
    August 16, 2017 - - Faking it or Making it: How Communities Reflect Authenticity (webstore)

           

    Missed a Webinar?

    Previous webinars are available as podcasts in the IDA Webstore. If you don't see what you are looking for, please contact Rebecca Bishophall at (202) 798-5908 to inquire.

    Vendor Hosted Webinars

    Host a co-branded webinar with IDA to reach city leaders! Showcase your innovative solutions by explaining to this unique audience how your company enhances urban districts and enjoy an array of marketing benefits in this customized marketing opportunity. Special interest webinars are limited to six per calendar year. Contact Tracie Clemmer at tracie@downtown.org for details today.